Improve your WebShop’s search content
Search engine optimisation (SEO) helps search engines understand your pages and helps people decide whether to visit. Start with accurate, useful information for your customers. No field or article can guarantee a particular Google position or inclusion in its index.
Start with what customers need to know about the product or range. Google’s SEO starter guide recommends helpful content and descriptive page titles, links and image text.
Review one page at a time
- Choose a product, category or content page and confirm its purpose.
- Check the visible name, heading and main description. Explain the actual item, range or service in clear language.
- Add confirmed details that help a purchase decision, such as material, dimensions, care or intended use. Avoid repeating phrases merely to include more keywords.
- Use the editor’s SEO tab to review the Meta Title and Meta Description for that same subject.
- Check the page’s actual address and links. Plan redirect requirements before changing an established URL.
- Check images and descriptive alternative text where the editor provides it.
- After an intended save, reopen the record and inspect the actual customer-facing page.
Example: describe a canvas tote
A clear product name can identify the bag’s style and colour. Its main description can explain confirmed size, material and use. The category should describe the range, while each product explains what distinguishes that item.
Write articles that answer a customer question
A useful article can explain how to choose, use or care for the products you sell. For a bag shop, compare the confirmed capacity of two styles or explain the care instructions for a particular material. Link readers to the relevant range with clear link wording, and keep the advice accurate when products change.
Use Create a WebShop blog post or Edit an existing post for the writing workflow. Review the actual post, pictures and destinations before publication. Publish because the article helps readers, rather than adding length or more pages solely to seek a ranking benefit. See Google’s helpful-content guidance.
Use the right controls
Product, category and content-page metadata have separate editors. Homepage text and metadata depend on the active theme. The Meta Keywords field may still be visible, but Google says it does not use that tag for indexing or ranking.
If Google shows different wording
A saved Meta Title or Description does not guarantee identical wording in a search result. Check the actual page and Search Console’s information before repeatedly rewriting fields. Keep the exact page address, expected wording and observed result for support.
Product metadata · Category metadata · Content-page metadata · Heathers homepage metadata.
