ShopTill-e Help Assistant
Online
The landscape of retail has evolved, customers are shopping everywhere. From browsing in-store to making purchases online, or even via social media and marketplaces like Amazon and eBay, consumers now expect a seamless experience across all channels. Retailers who adapt to this shift can tap into incredible growth opportunities.
But while the opportunities are vast, navigating the complexities of multi-channel selling can feel overwhelming. Managing multiple platforms, inventory updates, and sales channels requires time, effort, and the right strategy.
So, is there a smarter way to sell across multiple channels? Absolutely.
In short, yes. It’s clear that today’s customers expect to interact with your brand wherever they choose, whether that’s in-store, online, or via social media and marketplaces. In fact, customers who engage with brands across multiple channels tend to spend 30% more over their lifetime compared to single-channel shoppers.
What's even more compelling is that studies show that businesses that operate both physical and online shops report an average of 27% more revenue than those relying on just one channel.
And with eCommerce now accounting for 21% of global retail sales in 2024, up from 14.1% in 2020, there’s no question that multi-channel selling is not just an option, it’s a necessity for growth.
As customer behaviour evolves, your ability to meet them where they are - across various touchpoints - is crucial. After all, a scattered customer journey means missed opportunities, but a seamless multi-channel strategy ensures you're always in the game.
That said, while the benefits of multi-channel selling are clear, the approach isn’t without its challenges, particularly when it comes to scalability and efficiency
When calculating the real costs of selling multi-channel, it's important to consider not just the direct financial costs of setting up and running online and in-store, but also the indirect costs incurred when managing multiple sales channels.
One of the biggest costs of multi-channel selling is time – time spent managing different systems and platforms with updates, from inventory management to product listings and order processing.
Because you and your staff need to spend a significant amount of time updating these multiple systems, it diverts your attention away from more important tasks like customer service, strategy, and business development. For example, retailers with an uncoordinated system across sales channels report spending nearly 40% more time on admin tasks than those with an integrated retail system.
Another hidden cost is human error. It’s all too easy to incorrectly track stock levels or have inconsistent pricing across each sales channel, and according to a report from National Retail Federation, 46% of consumers say they’ve abandoned a purchase because of inconsistent pricing across channels.
If the costs of multi-channel selling seem too high, it can be tempting to try and bring costs down to improve profitability. But how can this be achieved without sacrificing the quality of your product or service? It's a no-brainer that reducing the value for money you offer your customers isn't going to improve profits.
There's no reason why multi-channel selling has to be so complicated. Most of the time spent entering products, updating inventory and managing sales across the various platforms can be saved by operating from a single central hub which connects all the dots.
Sold something instore using your ePOS till? There’s no need to update your ecommerce website, it's already been done, and vice versa. Imagine the time - and by extension, the money - you'd save.
Reduce staff overheads or, better yet, add more value to your products by allocating more time to customer service or other important tasks, and either way, you'll improve your profits and, no doubt, boost employee satisfaction by cutting out the most repetitive of admin tasks.
If there's one thing most business owners should know it's this, investing in the right technology today pays off tomorrow.
At ShopTill-e, our aim is to make your multi-channel selling as simple as possible.
The all-in-one retail system allows you to combine your retail shop, your online store, and your online marketplace sales, into one cost-effective package.
ShopTill-e is an all-in-one cloud-based retail platform that empowers independent retailers to seamlessly manage both in-store and online sales.
Experience hassle-free set-up and an easy-to-use ePOS system , customisable eCommerce website, and centralised inventory management, that ensures real-time stock synchronisation and effortless multi-channel selling.
From loyalty programs to promotions , gift vouchers that can be redeemed instore and online, as well as click and collect, and seamless exchange and return management, ShopTill-e helps you engage customers and grow your business - all at straightforward pricing, without hidden costs.
Whether you're selling in your retail shop, trade counter, ecommerce website or across marketplaces, ShopTill-e simplifies retail operations so you can focus on what matters most - your customers and growing your business.
Why not book a demo with one of our team and we can walk you through ShopTill-e and answer any questions that you may have.
"So glad we made the switch!
We switched from our current separated POS and website supplier to ShopTill-e due to issues of integration between the two different suppliers.
With ShopTill-e the one system does both, saves lots of hours and lots of headaches!
Small features which include gift vouchers automatically being used in-store and online, as well as one place for all inventory and reporting is a game changer.
No more paying multiple subscriptions to multiple software suppliers, by making the switch we save hundreds a month."
Callum L. Director
You can try ShopTill-e free for 14 days - there's no obligation and no credit card needed to start your trial.
