ShopTill-e allows you to interact with your customers in a number of ways, for example, you can assign a credit limit to a customer and allow them to pay on account both in-store via the ShopTill-e ePOS and on-line via your ShopTill-e eCommerce Website.
You can create 'special' prices e.g. a trade price list and/or assign discounts to Customer Groups this allows you to set up multiple customer groups and each group can have its own unique price list where you set specific selling prices for each product and/or variant. When a customer logs in they then see specific pricing for their customer group whereas users who are not logged-in will see standard retail selling price.