How to gain more sales and bigger basket order values this Christmas

With Black Friday and Christmas fast approaching, according to https://www.journalism.co.uk  - 57% of us start our Christmas shopping between October and November, so now's the time to have the right Christmas promotions in place to reward your loyal customers and entice new.

Whatever you are looking at promoting this holiday season, you  know that ShopTill-e has you covered.  

From loyalty programmes, to promotions and discounts, to bundling products, to Gift Vouchers, to allowing customers to pay with Klarna to help spread the cost.... here's an outline of what you can do with ShopTill-e to help you gain more sales and bigger basket order values at this time of year.

1) Reward your loyal customers with a Loyalty Programme

Would you like to set up and run a Loyalty Programme for your VIP and loyal customers?

ShopTill-e will track the customers spend using the customer's Loyalty card number and will award them points based on their spend eg 1 point for each £1 that they spend with you. 

Within your ShopTill-e settings you can then set a percentage reward rate e.g. 5% in both your ShopTill-e ePOS and online shop.

So for example if a customer spends £100 with you they would collect 100 points and if you’ve set a 5% reward rate the 100 points would then give them a £5 discount (if all 100 points were to be redeemed for an order).

2) Set and run promotions and discounts in-store and online to encourage sales

Within ShopTill-e there is a range of different discounts and promotions that you are able to choose from to suit your different circumstances :-

You can easily create site-wide discounts or you may prefer to limit them to specific products or categories in both your online shop and point of sale. You can also set the start and end date so you've got peace of mind that your products are being sold at the right price, at the right time.

You can choose between:-

  • percentage discount
  • flat-rate discount
  • money off promotions
  • spend over amount and get a discount
  • buy one get one free (BOGOF)
  • or fixed price bundles e.g. 3 for £10.

Assign discounts gives you the flexibility to offer the right promotions to your customers at the right time.

3) Bundle your products to maximise your sales and increase your order basket value in-store and online

Individual products can be organised into a "bundle" or "collection" or "kit" for example bundling up clothes like a hat, scarf and gloves or a selection of book titles or toys like a playstation with several games - anything you may wish to sell as a complete offer, which in turn helps to increase your level of sales and order basket value.

Setting up bundles is simple and you're able to easily track stock against the individual items and variants.

4) Set up tiered pricing and special pricing for different customer groups like your loyal customers and trade customers

At ShopTill-e we recognise the importance of being able to set your promotions and prices based on different customer groups for example :-

  • Loyal customer group
  • VIP group
  • Trade group
  • Etc

In ShopTill-e you have the ability to set up multiple customer groups and operate multiple price lists for your different customers. 

It’s simple for you to link your customers to a group and then when a customer logs in they will see their assigned specific pricing or tiered pricing. Users who are not logged-in will see the standard retail selling price eg you can sell at retail prices to the public and at the same time operate a series of other unique price lists which only your trade customers can see.

Or maybe you want to set up a group of loyal customers and run a VIP promotion code or a loyalty discount at different times to show your appreciation and reward these loyal customers and keep them coming back and buying your products and of course spreading the word at how good you are!

Customer Groups can be set up and each group will have their own unique price list where you can set specific selling prices for each product and/or variant.

Special prices can be created for example you may have a Trade price list for a particular set of customers.

Advanced Pricing allows you to override your base product prices (including the prices associated with variants) for any customer groups you have set up. 

5) Offer Gift Vouchers that can be tracked and redeemed both in-store and online

A lot of shoppers run out of ideas for Christmas presents and often choose to buy Gift Vouchers instead. ShopTill-e allows you to issue and track gift vouchers with a unique code, set an auto-expire date, and optionally assign to a registered customer. 

Gift Vouchers can also be part redeemed by simply scanning the bar code on the voucher at the ePOS checkout.  They are also redeemable both trhrough your ecommerce website as well as in-store through your ePOS.

6) Give your customers the choice of how to pay with Klarna

Offering more ways to pay can be good for business, by giving your customers the option to choose when and how to pay.

Enabling customers to choose Klarna as a payment option in your online shop can help you gain sales that you might of otherwise lost, for example because the customer hasn't got the funds immediately or the order value is too high to pay all in one go.

It's easy to integrate Klarna as a payment option into your ShopTill-e online shop - go to the Klarna support page  for further information.

7) Offer your customers the choice to "Click and Collect"

Many consumers love ordering via 'Click and Collect' as it means they get their purchase at a time that suits them. Very often, for a customer to be able to select this method is the difference between them making a purchase with you or not.

When selling both in-store and online, ShopTill-e multi-channel retail system makes it easy to set up options like Click and Collect to ensure you maximise your sales.

Offering the right Christmas offers for your customers this year with ShopTill-e

So depending on what you want to promote and achieve this Christmas time, ShopTill-e has you covered.

It's easy to set up, run and track your promotions through your point of sale and online shop, whether they buy in-store or online.

Multi-channel retailing the smart way

ShopTill-e is a cutting-edge all-in-one retail system which combines an intuitive in-store ePOS till system with a fully featured ecommerce platform.  Our complete multi-channel selling solution also enables you to easily make sales on popular internet marketplaces, such as Amazon, eBay, Wayfair and Etsy, as well as Instagram and Facebook.

If you wish to discuss any of this further feel free to get in touch, we're happy to help.

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