Christmas is fast approaching but it’s not too late for retailers to put the final touches on enticing customers to buy their products in-store and online ……
Let's take a closer look at how you can make the most of your Christmas selling:-
Reward your loyal customers
With prices increasing everywhere, Christmas is the perfect time to thank the customers who have been loyal to you. Offering the right promotions to your existing customers is a great way to show your appreciation. It's also the perfect excuse to give them a friendly reminder of the products your offering and encouraging them to visit your shop or buy online.
You can set up a VIP customer group of your chosen customers and provide only them with a promotional code for a set period of time. Also by rewarding your customers they are more likely to tell their friends about your superb offerings helping you gain even more loyal customers.
Create gift bundles
Bundling is a great way of taking the pain out of your customers choosing the perfect gift as you’ve already made the decision for them and they will thank you for it! By bundling complementary products together will not only make it easier for the customer to choose but has the added bonus of you selling more products and increasing your average order value.
Of course it’s always good to ensure your inventory management system – like ShopTill-e – will support the product bundles so that your stock levels are always correct and in sync.
Ability to redeem gift vouchers in-store and online
Christmas is peak season for gift vouchers as many people will be buying them as Christmas presents, but a tip is to ensure your gift vouchers can be redeemed online as well as in-store. This will ensure you capture all sales, and you’ll probably gain extra, as most people will spend more than the value of the vouchers, so it’s an excellent chance to boost sales as well as the chance to gain new, loyal customers.
Offer Click and Collect
Customers love convenience, they like to get their purchases on their terms, whether that’s by post or click and collect. If they choose click and collect it’s a great opportunity to provide brilliant customer service and of course they may purchase more once they come in to pick up.
Achieve faster transactions at the till with integrated ePOS payments
By setting up integrated ePOS payments you’ll be able to take payments much faster which means improved queuing times and happier customers. With your ePOS system talking automatically with your card machine, there’s no need to enter the transaction details as the card machine seamlessly gets the payment details directly from your ePOS. This makes it fast and error-free, and cashing up is far quicker which is good to know at this busy time of year.
Take advantage of social media
Social media has become increasingly important with many customers finding the perfect Christmas gifts just by browsing their feeds. So with this in mind it’s a great way of getting in front of your target audience by posting uptodate news, promoting your products and shop window, but do you know you can upload your product catalogue and tag your products on your posts?
ShopTill-e allows you to upload your products automatically into Facebook catalogue manager so that you can tag your chosen products in your Facebook and Instagram posts. It’s another excellent way of promoting your products on social media.
Posting regular social media updates will enable you to reach existing and new customers via their social media feeds and encourage them to buy online or pay a visit to your shop.
Improve your SEO
With so much competition online, you need to do everything you can to stand out. Make sure all of your SEO is up to date, mentioning Christmas where appropriate and ensure product descriptions are on point. ShopTill-e gives you full control over your meta data and content for SEO purposes and there are many SEO tools out there like https://neilpatel.com and https://moz.com/ that can help you get your SEO right.
Sell in other places
As well as selling in-store and through your ecommerce website, consider other channels such as eBay, Amazon and Facebook. Many customers prefer to browse these marketplaces rather than visiting a specific company's website, so multichannel retailing can open up a whole new revenue stream.
Track your inventory
Of course it goes without saying that you’ll always need to keep track of your stock and by using an inventory management system that automatically updates your stock levels each time you make a sale, whether that’s in-store via your epos system or online through your ecommerce website , will save you a huge amount of unnecessary admin time and will ensure your stock levels are healthy at all times as most will send out low stock alerts so you know when it’s time to re-order.
Boost your Christmas sales with the all-in-one retail platform
With Christmas being the busiest time of year for retailers by making the switch to an all-in-one system it really can save you time and keep you knowledgeable about what’s selling where and when.
ShopTill-e is full of great features that will allow you to take advantage of this time of year, boosting important Christmas sales and improving customer service, such asfaster payments and quicker queuing times, gift vouchers that are redeemable instore and online, tiered pricing, promotions, customer loyalty, marketing, click and collect, inventory that is seamlessly tracked and synched everywhere, Facebook catalogue upload for social media product tagging, and so much more…
The all-in-one retail system will help you run and manage all your sales, customers and inventory, both in-store and online, efficiently and cost-effectively saving you valuable time as well as reducing costs by using just one system rather than several.
Everything is in one place and the centralised inventory is updated in real-time across all sales channels, ensuring you stay knowledgeable about what's selling and where.
ShopTill-e helps independent retailers and trade run, manage and grow their business and sell multi-channel with ease.
Try ShopTill-e free for 14 days or book a personalised demo .
What our customers say...
"So glad we made the switch!
We switched from our current separated POS and website supplier to Shoptill-e due to issues of integration between the two different suppliers. With ShopTill-e the one system does both, saves lots of hours and lots of headaches! Small features which include gift vouchers automatically being used in store and online, as well as one place for all inventory and reporting is a game changer. No more paying multiple subscriptions to multiple software suppliers, by making the switch we save hundreds a month.”Callum L. Director
