3 reasons why retailers need a multi-channel retail system to sell in-store and sell online, efficiently and cost-effectively

As a small or medium-sized retail business, being visible to your customers is paramount to the success of your business and if you want to be in with a chance of competing with the major players or smaller niche brands, you need to make shopping with you as appealing and easy as possible for your customers.

One way of doing this is to have a professional presence where your potential customers will be browsing and buying, you need to be where they are with your shop and online shop as well as any other relevant channels for your brand, such as eBay, Amazon, Etsy, Instagram, Facebook and more.

But if you only have a small number of staff or are a sole trader, tackling all this on your own can seem like a lot to take on, managing your online and your physical store as well.

A simple solution is to use a multi-channel retail system, and let it do most of the work for you!

In this blog post we outline three big reasons why as a retailer, you need a multi-channel retail system.

Streamline your retail selling and processes

With a multi-channel retailing system you only need to input your products into the system once.

All the data is run and managed in the central hub which saves a huge amount of time and effort, so that when you update a price it will automatically reflect in your ePOS (point of sale system) and your ecommerce store.  

So no more wasting time updating separate systems, which means you can get on with running your business and selling the products you love.

Efficient inventory control

Managing a multi-channel inventory might seem daunting, but with a multi-channel retail system such as ShopTill-e, it’s easy.

When stock is added and sales are made, your total inventory is automatically updated and is reflected across all sales channels, such as your epos till and online shop.

Again, this saves time but also importantly means you don’t oversell, which keeps your customers happy.

Improved business visibility and better product performance insights

Retailers can generate huge amounts of information which is often held across several different systems - spreadsheets, your inventory management system,  your ecommerce website, your point of sale system etc.

This can make it difficult to analyse all aspects of your retail business as it can be disjointed across different systems.

However, with a multi-channel retail system, you can gain important insight as it's all connected and integrated within in a central hub, allowing you to keep an eye and stay knowledgable about your retail business anywhere, anytime.

This means you can easily analyse your success, see what’s working and what’s not, make smart business decisions and make changes to adapt and improve your in-store and online selling.

How can ShopTill-e help?

ShopTill-e is the leading all-in-one retail system  for small and medium-sized retailers. It encompasses everything you need to sell in-store and online across multiple channels in one, easy to use system.

If you want to save time, reduce costs, and help your retail business grow, try it free for 14 days  or book your personalised demo .

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