What is Multichannel Retailing?

The ability to sell online, sell in-store, sell on Internet marketplaces

Multichannel retailing is the ability to promote and sell products across a variety of channels such as sell in-store, sell via an online shop, sell on Internet marketplaces such as Amazon and eBay, etc.

Multichannel retailing allows a merchant to reach out to a wider base of prospective customers by offering customers a choice of ways to purchase their products which in turn helps to maximise revenue and loyalty, by giving customers convenience and a choice of where to buy.

Online shoppers want a seamless shopping experience

Online shoppers no longer purchase from just one sales channel, they now want and have the freedom to shop everywhere - online, instore, on marketplaces.  Because of this change in consumer behaviour, it’s important for retail businesses to provide the shopping journey that meets their customers’ expectations.

Retail businesses who have been able to create a seamless shopping experience for their customer, that integrates the different shopping channels, have gained significant customer loyalty by answering their customers’ needs and ensuring customers keep coming back.

For example according to a recent study multichannel shoppers shop more often and will spend over 3 times more than a single channel shopper.

Multi-channel retailing provides a competitive advantage

Also the relationship between in-store shopping and online shopping has become more interconnected. Research has found that consumers, will often, carry out research via the online shop first, before going in-store to make their purchase, meaning it's more important than ever to have a seamless approach for your customers to buy and in turn they will reap the benefit.

Integrating back-end operations as well as front-end customer experiences

If you have different systems for different sales channels it can be a very complex and challenging minefield running your retail business.

Trying to get each sales channel to talk to one another can be increasingly difficult, so it's important to have a retail platform that delivers a seamless integration of all sales channels and makes it easy for you to run your business.

By using a combined point of sale system (ePOS system) and ecommerce platform means you can get on top of both in-store and online sales.

Being able to manage your stock easily and see where you are with stock across all your sales channels, as well as the ability to replenish your stock, get your products to market quickly and manage your customers, all via one system, will save you time and allow you to become an efficient multi-channel retailer, enabling your retail business to thrive.

Consistency is key

If you are utilising multiple sales channels it's important to ensure the message across all your sales channels is the same and has the same look and feel so that it is clearly relatable. 

If not a user may be confused by what they see, which in turn will affect the confidence they have in you the merchant, which could, in turn, mean a lost sale.

A multi-channel retail system can help you manage your sales, products and promotions, across multiple sales channels with ease, ensuring a seamless approach to selling for you and your customers.

How can ShopTill-e help you with your multi-channel retailing?

ShopTill-e multi-channel retail system has everything you need to run, manage and grow your in-store and online sales. It has been created specifically for retail businesses to take advantage of the variety of ways to sell, easily.

It takes away the headache of running multiple systems with its combined ePOS and eCommerce system with inventory management in real-time. As well as providing the ability to list and sell on Internet Marketplaces (Amazon, eBay etc), Facebook, Instagram and Google Shopping.

ShopTill-e will...

Reduce your costs - you automatically get access to all the great features, with no costly add-ons or complicated plans - everything's included.

Save you valuable time - it takes away the headache of running multiple systems, everything's in one system and provides a seamless shopping experience for your customers.

Grow - the point of sale and ecommerce can work independently... you can start with the point of sale system first or eCommerce first and just add as needed at any time.

And it can help you expand with the multi-webshop and multi-outlet options.

Try ShopTill-e free for 14 days

You can try ShopTill-e free for 14 days or book your personalised demo.

“ShopTill-e is a great choice for anyone in retail, it’s been incredibly effective in helping the business be able to visualise its performance in real time and be able to coordinate online and in-store sales more effectively.”

If you're not quite ready for the full multichannel retailing world you can start with just one sales channel such as the online shop builder or the ePOS till system and when you're ready to grow you can switch to the all-in-one multichannel plan as and when you want to.

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