5 tips to solve your multichannel retailing challenges

Convenient shopping is essential for your customer, whether it’s in-store, online, on social media, or on marketplaces, but of course this brings its own challenges for retailers, such as stock management across multiple channels, wasting time managing multiple channels, as well as high costs in running multiple systems.

Here we cover 5 tips to solve your multichannel retailing challenges and help retailers sell multichannel efficiently and cost-effectively....

1) Better understanding of stock levels

Selling multichannel can create a logistics nightmare of overselling and not understanding stock levels across each sales channel, for example when you sell in-store, what happens when you sell the same item online, how is it updated?

With ShopTill-e whenever someone buys an item, either in-store or online, your sales and inventory data are automatically synchronised. You don't have to worry about your ecommerce store talking to your in-store point of sale because it's an all-in-one system that does it seamlessly. This means that you never need to worry about overselling your products or having inaccurate data.

With its underlying cloud software you can see all your inventory in real-time, and if you have multiple locations, you're able to understand what products are available at each location and also have the ability to transfer stock between locations if needed, ensuring you stay uptodate and have a first-class grasp of your stock levels anywhere, anytime.

2) Option to offer Click and Collect

Many consumers love ordering this way as it means they can choose their products conveniently from the comfort of their home and then pick them up from their favourite shop at a time that suits them and without paying a delivery fee.

If you have multiple locations, with ShopTill-e customers can choose their preferred collection location, a stock check is performed for stock availability at that location and in real-time.

If you do not offer 'Click and Collect' then you could be losing important sales to your competitors and not maximising your own. Providing Click and Collect as a method of purchase and pick-up often means the difference between a consumer making a purchase with you or not. You’re giving the customer the choice of how exactly they want to shop and receive their items.

3) Efficiently sell your products where your customers are

Whether that's in-store, online, eBay, Amazon, Instagram, Facebook, Google Shopping etc, sell your products with ease and make it easy to buy, no matter what platform your customers are on.

Selling on multiple channels is no longer an administrative nightmare; ShopTill-e is an all-in-one system, with its easy to use POS (point of sale)fully-featured ecommerce platform and automatically synchronised inventory management, retailers can run and manage all online and in-store operations all in one place, using just one system.

And it's easy to launch products to new markets, by utilising the marketplace integration and easily listing on Amazon, eBay, Wayfair and more. Or by listing products on Instagram, Facebook or Google shopping using the included shopping feeds.

There's no need to enter your products on each platform, ShopTill-e does it for you saving you a tremendous amount of valuable time, whilst increasing your brand awareness everywhere.

4) Increase customer loyalty 

Keeping your customers coming back time and again is no easy feat, so by offering a Loyalty programme where customers can earn and redeem rewards is a great way of encouraging them back into your shop.

And offering them the right promotions no matter where or how they’re shopping can help build loyalty too, and ShopTill-e allows you to do just that. The same promotions can be run through the ePOS system (point of sale) as well as the online shop, ensuring consistency and allowing them to take advantage of your great offers no matter where they shop, online or in-store, giving your customers an amazing brand experience.

5) Reduce your costs

Selling multichannel has previously meant running and managing multiple systems and that in turn has meant having systems with little or no connectivity between them, a lot of duplicated processes and data, as well as incurring costs of running multiple systems.

Also, the majority of retail platforms on the market start with a low headline figure, but once you've added all the features and functionality you need, it can become quite an expensive platform to run.

And that's where ShopTill-e is different to other retail and selling platforms on the market.

It's one platform that does everything, with simple low pricing , and all the great features automatically included.

Save time, reduce costs and grow

Flexible retailing for you and your customers with ShopTill-e multichannel retailing platform. An all-in-one retail solution that doesn't break the bank or waste your precious time.

Implementing the right retail system that solves your multi-channel retailing challenges is critical for retailers - try ShopTill-e free for 14 days today or book a demo with one of our retail experts.

"We were looking for a new system to replace our Epos and bridged Magento ecommerce websites, we struggled to find a company that could accommodate our needs until we discovered ShopTill-e.

Since we have been working with them, we have transformed our stock management and reconnected with our multiple web stores and third party sites including eBay and Amazon all from one easy to use system at a fraction of the previous costs."

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