Looking for an ecommerce platform that works with your point of sale?

As another national lockdown comes into effect, many businesses will be thinking of selling goods online. This is set to see ecommerce soar in the coming weeks, as more people shop via the internet. 

However before you start to sell online, it's vital to weigh up your options.  Diving right in without first thinking of how best to go about it will not produce the results you want.

Take time to consider which eCommerce platform to use

The natural place to start is thinking about the ecommerce platform you will use but it's essential to think about all aspects of your sales, not just what you may sell directly through your online shop but for your retail shop too, and if you want to sell in other places like events, pop-ups, Facebook, Amazon etc. 

It is also key to look at, not only what your requirements are now, but also what they may be in the future. The simple truth is that there are lots of platforms you could use out there and this vast array of choice can often seem confusing or overwhelming.

This is especially true if you are not overly tech-savvy or do not have expertise in the world of ecommerce.

Choose an ecommerce platform that works with your ePOS system

This is an absolute must for all businesses!  A massive mistake that you need to avoid is choosing an ecommerce platform that does not work with your ePOS system

While your online shop deals with online sales and your ePOS deals with in-store sales, they must be in sync with one another.

This will only happen if you choose an ecommerce platform that is compatible with your point of sale system. If you do not do this, you will soon find your inventory is not kept up to date. This naturally brings huge problems in terms of managing stock levels across your channels.

But what other mistakes should you avoid when choosing the right platform to sell goods online?

Choosing a platform that reports old data

So, your in-store and online sales systems talk to each other - problem solved, right?  This is not always the case, unfortunately!   Another common mistake is picking an online platform which does link to your point of sale system but does not report real-time data. This can easily see you working with out of date information and making decisions which may turn out to be expensive mistakes.

The other mistake to watch out for here is a system that syncs but only shows basic data. This will not give you enough detail to get a full picture of what is happening in your business. In the end, this could see you making poor decisions due to a lack of meaningful information.

Using a platform which doubles your workload

The chances are that you and your staff are busy enough anyway - without having to double up on work. One mistake to watch out for is using systems which need separate, manual data entry. 

If you have to add the same product data into your ecommerce platform AND your point of sale system, you will soon get fed up.

It is also a very time-consuming and inefficient way of working.  It is much better to look for systems which link together and update across the board when the new pricing or products get added.

Not looking at costs and features closely

Cost and budget are important when looking for an ecommerce system.  It is therefore a real mistake to not look closely at this when making your choice. Remember to investigate what any plan you might sign up for includes and how the pricing works. Some platforms for example may ask for large upfront fees, while others like Cloud-based retail systems might allow you to pay per month which can really help with cashflow.

In terms of features, see if the ecommerce platform includes click and collect functionality as standard. This is a key feature shoppers will be looking for over the current 4-week lockdown and then as we head into Christmas. 

Be sure to check which features are actually included in your plan as many retailers get caught out with low headline prices but then find out every useful feature they need costs extra.  Rising costs are certainly not what any organisation needs right now!

Choosing an all-in-one system makes sense

As the above points demonstrate, it really is crucial to choose an ecommerce platform that works with your ePOS system. 

This is not only more efficient and scalable for the future but also saves you spending money on multiple systems. With this in mind, an all-in-one retail system which combines everything you need into the same solution is best.

ShopTill-e is a cutting-edge all-in-one retail system which combines in-store ePOS technology with an easy to use ecommerce platform. Our complete multi-channel selling solution also enables you to easily make sales on popular internet marketplaces, such as Amazon, eBay, Wayfair and Etsy.  Our system also makes it simple to sell via channels like Instagram and Facebook.

Get in touch today and take advantage of the 14 day free trial or book your demo and get a personalised tour of ShopTill-e to find out how it can help your retail business.

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