Four ways technology can help your retail store

September 2018

It can be difficult keeping up with all the latest technologies hitting the market in today’s digital world and it can be tempting to ignore the bombardment of advice, however keeping on top of technology can be a great way to stay competitive in the world of retail and can really help your retail business expand and grow.

The following four tips are just a few suggestions of ways in which you can utilise technology to your advantage :-

1. ‘Local’ digital marketing

Many of us now turn straight to our phones when we need to look for relevant products or services in our area.

Indeed, Google My Business is one of the most popular directories in the world, and helps millions of people find local businesses every day and according to Google, 76% of people who conducted a local search on their phone visited the business within 24 hours, and 28% of those searches result in a purchase.

In this way, cultivating a sleek Google My Business page with plenty of details about your business can do wonders for your retail shop, and make you easily searchable. Read our recent blog post on the platform to find out how you can go about successful inventory management to find out even more about how webrooming’ and its burgeoning popularity is testament to the fact that the mere existence of ecommerce stores and Internet marketplaces, like Amazon and eBay, is in fact highly beneficial to physical stores.

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